Posts filed under ‘greenwashing’

PRSSA conference in the D and greenwashing

This past weekend, me and seven other PRSSA Kent officers attended the PRSSA national conference in America’s Motor City. Between taking notes at sessions and dodging the other 900-some students, I took notice of the little green efforts.

  1. Save the planet sign inside my hotel room telling me only towels on the floor would be washed in attempt to save water.
  2. Ecotainer cups at breakfast. The cups were biodegradable and compostable.
  3. During the PRSSA sessions, GM gave us the opportunity to test drive a hybrid Escalade or Saturn Vue.

I was the only Kent officer to notice these minute green pushes. Although the hotel wanted its guests to save water, they didn’t recycle. I guess they wanted to sport the green label without any extra effort. And this got me thinking about greenwashing and green posers. (more…)

October 29, 2008 at 5:41 pm 5 comments


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I'm Brittany Thoma, PR pro-in-training. Living greener is my mission. I want to learn, inform and discuss topics cropping up in the green movement and how it relates to public relations.

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