Posts filed under ‘Kent State’

Salvage – green fashion and design at KSU

Every year, for the past 25-30 years, Kent State Fashion Student Organization, American Institute of Architecture Students and the Interior Design Student Collaboration put on the Beaux Arts Ball. This event serves as a fundraiser for the organizations as well as a fantastic excuse for everyone to drink, jive and watch a fashion show. Not too shabby.display4

This year, the event’s theme is Salvage – a completely green-geared event. It’s Friday, Nov.7 in the Kent Student Center Ballroom. It starts at 8 p.m. and the fashion show starts at 10 p.m.

When my interior design friend, Lindsey Ray told me about the event, I’m pretty sure I clapped my hands in excitement. It just goes to show that there’s a place and demand for green practices in every industry.

runwayTalk the talk and walk the walk
Ray said not only will the fashion show feature natural and recycled material, but the decorations and promotional efforts are also “salvaged.”

“We wanted to really take a holistic approach to this green idea. Last year we printed tons of posters,” said Ray. “This year we only had 160 printed and we’re branching out to more online promotion to save paper.”

Ray said they’re emphasizing word of mouth, Facebook and emails. It’s good to see the green consideration being carried out through all steps of the event. No green posing here.



November 6, 2008 at 3:27 pm 2 comments

PRSSA conference in the D and greenwashing

This past weekend, me and seven other PRSSA Kent officers attended the PRSSA national conference in America’s Motor City. Between taking notes at sessions and dodging the other 900-some students, I took notice of the little green efforts.

  1. Save the planet sign inside my hotel room telling me only towels on the floor would be washed in attempt to save water.
  2. Ecotainer cups at breakfast. The cups were biodegradable and compostable.
  3. During the PRSSA sessions, GM gave us the opportunity to test drive a hybrid Escalade or Saturn Vue.

I was the only Kent officer to notice these minute green pushes. Although the hotel wanted its guests to save water, they didn’t recycle. I guess they wanted to sport the green label without any extra effort. And this got me thinking about greenwashing and green posers. (more…)

October 29, 2008 at 5:41 pm 5 comments

Green strides on a blue and gold campus

It’s one of those days that I’m proud to be a Kent Stater. This past week, I’ve conducted a couple interviews about green initiatives on campus. I first dove into it as an assignment for Flash Communications, the Jim Zentmeyercampus student-run public relations agency. But I’m so ecstatic about all the changes and efforts, I had to blog about it too.

Last week, I spoke to Jim Zentmeyer, associate director of administrative operations and facilities, about green strides in the Residence Services department. This guy really knows his stuff. He was tossing statistics and quotes all over the place, a writer’s dream. Here’s a quick summary of some adjustments they’ve made to be kinder to mother earth:

  1. Replaced 1,300 incandescent light bulbs in two resident halls this past summer to compact fluorescent bulbs. With the switch, Jim said they were able to “increase performance and decrease consumption.”
  2. Switched cleaning products to natural ones. “Ninety-nine percent of our cleaning products have no negative impact on the environment.”
  3. Swapped 190 top-loader washing machines this past summer for front-loader machines. Jim told me that front-loaders are more efficient because “the water goes through the clothes instead of the clothes sitting in water; it reduces water by 60 percent. And the spinning strength is stronger so there’s less drying time required.”

But here’s the best part. Residence Services is making changes, communicating the changes and engaging it’s target audience through participation.
Music to my ears. (more…)

October 15, 2008 at 5:14 pm 10 comments

Blog Mastermind

I'm Brittany Thoma, PR pro-in-training. Living greener is my mission. I want to learn, inform and discuss topics cropping up in the green movement and how it relates to public relations.

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