Strategic thinking: a problem for me and our quick-fix culture

As a PR professional hopeful, I’ll be the first to admit that I’ve still got oodles to learn. One of the things I struggle with sometimes when writing up a situation analysis is strategy and strategic thinking. I find myself going back to fill in the strategies after the objectives are defined. My professors are cringing. But when you’re in the moment it’s difficult to see the bigger picture especially in our quick-fix society.

Lucky for me, I’m not the only one who battles with this skill.

Washington pressed for cleaner fuel
Politicians are really feeling the heat to support and mandate cleaner fuels, to take a stand on the energy crisis. As eco-friendlies, we know the clean fuel buzzword is ethanol. Yeah, it’s all gorgeously green in theory because it’s natural. Keyword being theory.

Amazon being cut for fieldsBoth ethanol and soy are marketed as a green solution, but it’s down the path of causing more harm than good. David Swain, author of Clean PR highlights the TIME article “The Clean Energy Scam.”  The article uncovers the damage to the Amazon to make room for more soy and corn fields. One step forward and two steps back. Bummer.

I couldn’t agree more when Swain said:

“With any ‘green’ progress will be tradeoffs and articles like this bring them to light. When progress starts looking like the opposite, it gets scary.” (more…)


October 1, 2008 at 5:06 pm 5 comments

Newer Posts

Blog Mastermind

I'm Brittany Thoma, PR pro-in-training. Living greener is my mission. I want to learn, inform and discuss topics cropping up in the green movement and how it relates to public relations.

Email me